About Us

»Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.«

Maren Frey

Chief Executive Officer

Maren leads PAWAO as CEO. Her professional expertise is focused on strategy development and its execution through a structured project management office approach.

She has worked for several renowned companies in the consumer goods and automotive industry before she joined an online specialist retailer, where she ultimately fulfilled the role of Director Corporate Strategy & Transition.

Her experience in various industries and all stages of companies, from start-ups to corporates, is a great asset for our advisory projects creating value for our clients.