Insights

PAWAO advises Bayard Consulting

PAWAO has recently advised Bayard Consulting, a leading provider of product content services, on the sell-side of a major transaction. In January 2023 Markant, the largest service provider for suppliers, retailers and wholesalers in Europe, has acquired a majority stake in Bayard Consulting.

Markant already supports 15,000 suppliers and more than 200 retailers with product information management services. The combination of this network with BAYARD’s specialists and the use of the technical assets of its BYRD platform, will take Markant’s product content services to a new level.

PAWAO regularly provides consulting services for mergers and acquisitions, both on the sell- and buy-side. Our experienced team accompanies our clients through the whole transaction process. We are proud to have been part of this transaction!