Insights

PAWAO’s focus on the MENA region

The MENA region, particularly the U.A.E. and Saudi Arabia, is rapidly emerging as a global tech and startup hub. Our CEO, Maren Frey, recently spoke on the panel “Investing in the Underdogs: Real Data on the Potential of Emerging Markets” at the WMF – We Make Future Innovation Week, highlighting the region’s immense potential.

Emerging markets are brimming with opportunities—from world-class talent to groundbreaking innovations. As investor interest grows, MENA is experiencing a surge in technology adoption and startup success. PAWAO is excited about this transformation and actively seeking to invest in disruptive startups shaping the region’s future.

One key factor in MENA’s rapid growth is technology leapfrogging. Many of those markets skipped traditional phases of development, going straight to cutting-edge solutions. For example, mobile internet adoption outpaced fixed broadband, and fintech startups are leveraging blockchain and AI without legacy system constraints.

To stay connected with this dynamic ecosystem, we prioritize relevant tech and startup events in the region. In 2024, we attended Startups Without Borders in Cairo and will be at Web Summit Doha in February 2025. We believe these platforms are vital for fostering relationships and identifying the next wave of transformative startups.